Health Days 2014

Breast Cancer Awareness Month
Breast Cancer Awareness Month
Wear It Pink
Breast cancer is one of the most common malignant tumors resulting from the abnormal growth of breast cells. It is commonly affecting ladies of different ages. The breast cancer awareness campaigns and research funding have helped to improve the speed of diagnosis and treatment of breast cancer. Therefore, rates of survival have increased and the number of deaths has decreased due to the early detection of breast and new therapies.
World Statistics:
  • Breast cancer is the second most common type of cancer in the world. It is the most common cancer type among women hitting about 1,670,000 new cases in 2012 (25% of cancer cases) with an age-standardized rate (ASR) of 43.3/100,000.
  • Breast cancer is the fifth cause of cancer deaths in general (522,000 deaths). However, it is the most common cause of cancer deaths among women in least developed countries (324,000 deaths or 14.3% of all) and the second cause of cancer deaths in the most developed countries (198,000 deaths, 15.4%) after lung cancer.
Local statistics:
Breast cancer is ranked first among cancerous diseases in females in Saudi Arabia. According to the Saudi record of tumors, the number of cases hit 1,308 in 2009, representing 25% of other types of cancer with an age-standardized rate (ASR) of 22.7/100000 among women. The average age at diagnose is 48 years old.
Internationally Approved Date: October 1st-31st, 2014
Locally Approved Date: Dhul Hijjah 7th – Moharram 7th, 1436H
Targeted groups:
  • All women, particularly those at age of 18-60 years.
  • Breast cancer health associations and organizations, doctors and health practitioners in hospitals and centers.
Theme of the Breast Cancer Awareness Month 2014:
Wear It Pink
Approved logo:
Reassure Us about You
Logo of the Breast Cancer Awareness Month:
Objectives and general messages:
  • Briefing people on breast cancer causes and prevention ways.
  • Briefing people on the way of early detection of the disease by performing breast self-examination.
  • Identifying the most vulnerable people at risk of developing breast cancer.
  • Briefing people on the importance of the early testing, such as the mammogram test to detect the abnormal changes for ladies.
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Last Update : 11 October 2014 01:24 PM
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