The Ministry of Health (MOH) has won "The Creative Floor Healthcare Award 2017" for its Diabetes Awareness Campaign implemented in November 2016 under the theme (Hold it in Check). The award was received by MOH Director of awareness Eng. Anas Al-Humaid during the ceremony held last Thursday in the British capital of London. This award is designed to honor the world’s best creative work and people in healthcare communications, and to inspire more diversity and untapped talent into health and wellness film category.
The Award judges are a mix of the hottest entrepreneurs, consumer and healthcare creatives on the planet. Each one is carefully hand picked based on their portfolio and awards. By using this process, they hope to raise the standard of creative work that gets celebrated, and to help inspire more creative talent into healthcare communication agencies. They also understand the value of works beyond the traditional creative setting.
The Award features several categories, including the best film, social media campaign, photography, smart phone App, website, and much more.
With diabetes awareness campaign, MOH aimed to update the community on the dangers of diabetes, and to effectively reduce its cases through preventive education. For diabetic individuals, MOH also sought to diminish their potential diabetic complications by stressing the importance of continuous medication and uninterrupted specialist follow-up. The campaign targeted those individuals with unhealthy life styles, diabetic patients and their families.
Also, the campaign adopted a certain strategy to use more creative and effective ideas. A provocative character was created and played, in order to communicate reversal awareness messages, to engage target groups, and to reward outstanding performers.
As a result, 80% of survey respondents have been convinced of exercising to make their behavior healthy. Some have already started.
This is part of MOH’s efforts in line with the royal decree to make public health a policy and a priority in all laws and regulations to combat diseases and ensure their prevention. This will reduce the burden of disease, and will require action by all government agencies to secure the desired goal; so that health becomes a priority at all levels. MOH continues to implement several healthcare programs and activities, including: healthcare educational and enhancement campaigns, which have attracted considerable engagement by all target groups; while covering various key healthcare topics, such as: diabetes, mammography, colon cancer, malaria, influenza, renal, tuberculosis, cardiac, arthritis, osteoporosis, antibiotics and HIV campaigns...etc. The Ministry of Health exerts great efforts to invest all available potential to achieve optimal utilization, which will positively improve health services, and enhance performance efficiency across health facilities.