The Global Health Exhibition 2025 has announced the launch of “VIBE”, a pioneering regional initiative dedicated to holistic health, innovation, and longevity, supported by the “Live Well” initiative of the Ministry of Health, in collaboration with the Health Sector Transformation Program, one of the key programs of Saudi Vision 2030.
The platform’s activities are held as part of the eighth edition of the Global Health Exhibition, which kicked off in Riyadh and runs until October 30, at the Riyadh Exhibition and Convention Center in Malham, under the patronage of the Ministry of Health, and organized by Tahaluf—a joint venture between the Saudi Federation for Cybersecurity, Programming and Drones, the Events Investment Fund, and Informa.
The VIBE platform aims to keep pace with the rapid growth of the holistic health sector in Saudi Arabia, in line with the Quality of Life Program, one of the Vision 2030 initiatives dedicated to promoting active and healthy lifestyles, supporting preventive health, and advancing comprehensive wellness. The holistic health economy in the Kingdom is valued at over SAR 74 billion, positioning it among the fastest-growing markets globally.
HRH Prince Khaled bin Alwaleed bin Talal, Chairman of the Saudi Sports for All Federation, stated that the Global Health Exhibition serves as a unique platform to highlight the importance of holistic health and investment in innovation to promote community well-being. He emphasized the Federation’s role in supporting the Quality of Life pillar under Saudi Vision 2030, by encouraging sports participation across all demographics through innovative initiatives combining sports science and modern technologies to build a more active and vibrant society.
The VIBE program runs over three days, featuring renowned global figures, athletes, and health experts, who will discuss the latest research on healthy longevity, preventive health, and wearable technologies. The platform also hosts key sessions on global investment in longevity research and human health, sports medicine, and the role of technology in advancing public health.
The VIBE experience includes interactive and immersive activities that blend fitness and technology, such as the VIBE Social Club, the Virtual Padel Zone, and interactive fitness sessions that connect physical activity with mental well-being.
A special event sponsored by Roche, titled “Youth Challenge by Live Well”, features participation from seven Saudi universities and attracted over 600 participants representing 117 teams, reflecting the creativity and innovation of the Kingdom’s youth in shaping the future of holistic health