For the second consecutive year, the Ministry of Health (MOH) has won the Creative Floor Award for its anti-smoking awareness campaign "#help us_to help you" and the film "Your beautiful moments burn". The Creative Floor is one of the world's leading awards to honor the best works with creative concept and direction. An elite of specialists in creative advertisement film industry compete for this award.
MOH's winning film was distinguished in many aspects: as it did not tackle smoking harms as expected, but it featured the social aspect and family as a setting to achieve creativity using the emotional shock style.
It is noteworthy that MOH has won 7 international awards for its various awareness campaigns during the past two years. These activities come as a continuation of MOH’s awreness efforts to maintain the health and safety of all community members, to boost healthy life styles and to alleviate the morbidity burden. These steps come in line with MOH's objectives under the National Transformation Program 2020, as it works to promote the public health standard so that the Kingdom becomes among the top 20 most developed countries through reducing obesity rates, combating smoking, increasing disease early detection rate and controlling communicable diseases. Such goal is associated with the Life Quality Program 2020, which is one of the programs to achieve the Saudi Vision 2030.