The Ministry of Health has launched a campaign under the theme (A Healthy Nation) to introduce the health transformation and its objectives represented in facilitating access to health services, improving the quality and efficiency of health services, and enhancing prevention of health risks.The campaign focuses on introducing the current stage of the health transformation during which the regulatory and supervisory roles were separated from the roles of financing services and providing healthcare services. It also addresses introducing the modern health care model, which is a fundamental pillar in the health transformation. Through this model, integrated health care services are provided to citizens, using people-centered comprehensive and coherent health service paths, in line with the goals of the Kingdom's Vision 2030, to achieve a vibrant healthy society.As part of the aspiring health transformation, citizen partnership is a fundamental pillar for achieving the goals of the health sector. The Ministry of Health focuses on empowering citizens to become active partners in promoting public health and building a healthy society that contributes to raising the quality of life and enhancing the Kingdom's global position in the field of health care.The number of beneficiaries of the modern health care model in The Kingdom exceeded 28 million beneficiaries, with more than 50 million virtual appointments and consultations provided, in addition to more than 30 million beneficiaries linked to the "Unified Health File". All this reflects a qualitative shift in facilitating access to health services and raising their efficiency.At this campaign, the Ministry aims to introduce and highlight the positive impact of the health transformation. Citizens can learn about the most prominent aspects of the health transformation that they experience daily and may have benefited from one of its products.A Healthy Nation campaign showcases the health sector's transition from focusing on pain and treating it to investing in hope. This is done by enhancing prevention of diseases through the role of the family doctor in primary health care centers and benefiting from early screening programs.The campaign targets all segments of society to introduce the health transformation and its importance, according to a visual identity inspired by the concept of health transformation and its mission (A Healthy Nation). It includes a number of informational products, including a creative video explaining the concept of health transformation, and many communication means, so the campaign can reach as many individuals as possible.