The Public Health Authority (Weqaya) has launched the "Your Health, Your Choice" campaign, driven by an integrated inter-agency effort combining the ministries of Health, Education, Environment, Water and Agriculture, and Media, together with the Saudi Food and Drug Authority and the Government Communication Center. The initiative seeks to elevate nutritional literacy across society, empowering individuals to make informed, balanced food choices that reinforce preventive healthcare and boost overall quality of life.
The campaign highlights key day-to-day dietary practices, focusing primarily on balanced sugar consumption and identifying added sugar sources in foods and drinks. It also stresses the value of reading and interpreting nutrition facts panels, enabling consumers to evaluate products effectively and select options tailored to their dietary needs.
Aimed at all segments of the public—with a primary emphasis on families and children—the "Your Health, Your Choice" campaign delivers clear, trustworthy educational content that converts complex nutritional advice into actionable, lasting habits within everyday routines.
Ultimately, the initiative positions nutritional literacy as the foundation for long-term health. By enabling individuals to understand their choices and make better-balanced daily decisions, the campaign helps mitigate diet-related risk factors and fosters a healthier, more resilient society.