The Ministry of Health has achieved two global awards for the year 2026. It won an award from the "GOVmedia" Conference and Awards for its "Healthy Cities" campaign, in addition to receiving the Gold Award from the MUSE Creative Awards for its "Quality of Years" campaign. This international recognition highlights the excellence of the Ministry's communication initiatives and their impact on enhancing health awareness and improving the quality of life. This achievement reflects the effectiveness of the Ministry's communication approach in supporting the targets of Saudi Vision 2030 toward building a "vibrant society" whose members enjoy sustainable health.
The "Healthy Cities" campaign showcased Saudi Arabia's efforts to create urban environments that support health and promote healthy lifestyles, leading the region with 21 accredited healthy cities. Meanwhile, the "Quality of Years" campaign highlighted the importance of prevention and the adoption of healthy behaviors and their impact on human health and well-being. This coincided with the increase in life expectancy in the Kingdom to 79.7 years, reflecting tangible progress in promoting public health and extending life expectancy with high quality.
This recognition is a continuation of the Ministry of Health's rich history of international accolades in health communication. It previously won two awards at the 2025 GOVmedia Conference and Awards, received the "Kotler Award" for the "Walk 30" initiative as the best health and wellness campaign, and secured other honors, including from The Creative Floor Awards. These achievements reinforce the Kingdom's presence in international forums and confirm its growing status as a role model in adopting impactful health initiatives with sustainable outcomes.
It is worth noting that the GOVmedia Conference and Awards is one of the premier international platforms recognizing outstanding government initiatives in the Asia-Pacific region across government communication, innovation, digital transformation, public services, and healthcare. Meanwhile, the MUSE Creative Awards are among the leading international awards celebrating excellence and creativity in communication, marketing, advertising, and media campaigns.