As part of its strategy to enhance the contribution of the private sector in raising the health awareness in Saudi, the Ministry of Health, represented by "Live well", launched its partnership with the"Ninja App ", by launching the first phase of cooperation through sponsoring and supporting health awareness campaigns.
The partnership aims to expand health awareness and promote the adoption of healthy lifestyles, in order to contribute to the prevention of chronic and infectious diseases, and raise community awareness of health behaviors, within the framework of the objectives of the health sector transformation program emanating from the Saudi Vision 2030, which aims to improve the quality of life and raise life expectancy.
Dr. Ahmed Al-Ammar, Executive Director of "Live Well", Emphasized that this partnership represents a model for the integration of efforts between the public and private sectors in promoting health awareness , and that building a healthy society requires broad cooperation that goes beyond individual initiatives to adopting healthy behaviors as a sustainable approach.
On his part, the founding partner of "Ninja", Mr. Saud Al-Qahtani, confirmed that the partnership with Live Well represents an extension of the role of Ninja in employing technology and digital platforms to support the quality of life’s objectives and promote preventive health in society, pointing out that "Ninja" is working to develop a digital experience that goes beyond the concept of traditional service, by designing journeys that contribute to the consolidation of health behaviors and motivate individuals to adopt more conscious and sustainable options. He added that this partnership reflects the company's orientation towards building awareness and interactive initiatives with a tangible impact, which contribute to raising health awareness and enhancing integration between the public and private sectors to serve the community.
The first phase of the partnership focuses on supporting awareness campaigns related to healthy food, by promoting the culture of balanced food choices, linking food behaviors to daily activity, enabling the users to read the food options consciously, and making informed healthy decisions that contribute to improving their health and quality of life.
The partnership also includes activating a number of initiatives in support of healthy behaviors through the "Ninja" application , including refraining from selling cigarettes and e-cigarettes in the application stores, promoting healthy food options, and enhancing the presence of restaurants and products with high nutritional value, in a way that contributes to motivating users to adopt sustainable healthy habits.
It is noteworthy that the sponsorship of awareness campaigns represents the first phase of the partnership during 2026, provided that the subsequent phases include additional initiatives and programs that extend until the end of this year and the beginning of next year (2027), with the aim of developing innovative solutions that contribute to improving public health and enhancing the quality of life.