The Ministry of Health (MOH) won the Platinum Summit Marketing Effectiveness Award (MEA), presented by the Summit International Awards (SIA), in the government marketing track, for its campaign implemented under the theme #E_Vaccination_Certificate, as part of its efforts to stimulate creativity and to contribute to prevention and health promotion.
The e-vaccination certificate campaign aims to motivate the community to document their children’s previous vaccination certificates so that they can save and review them electronically through the “Sehhaty” application, to avoid the possibility of losing the paper vaccination certificates and the difficulty of preserving them.
Through its current campaign, MOH offers the possibility of converting paper certificates into electronic ones by booking at the vaccination documentation clinic through “Sehhaty” application, which contributes to improving the health services provided to beneficiaries.
It is noteworthy that the Summit Marketing Effectiveness Award, presented by the Summit International Awards (SIA), was launched 30 years ago in the United States of America. It specializes in the field of design, creativity, advertising effectiveness, and marketing communication, and celebrates the creative excellence produced by agencies and organizations around the world.